Frequently Asked Questions

General Questions

How much does Automate cost?
Walking the show floor and visiting exhibitor booths is FREE! We do charge for our conference and exams. 

Where is the show?
TCF Center
Detroit, Michigan, USA

What are the show hours?
Monday:     10:00 am - 5:00 pm (Eastern Time)
Tuesday:     10:00 am - 5:00 pm
Wednesday:     10:00 am - 5:00 pm
Thursday:     10:00 am - 3:00 pm

Who will be exhibiting at the show?
We have nearly 500 exhibitors who will be showing off their technology at the show. For a complete list of exhibitors, check out our online listing or floor plan for contact details and company descriptions. 

Do you have a printer-friendly list of all exhibitors?
We do not have a printer-friendly list of the exhibitors. However, there will be print directories available at the show for FREE.

Can I bring my children with me?
Due to safety concerns, we do not allow children under 16 on the show floor. We do on some occasions allow chaperoned high school groups to attend with students under 16. If you would like your high school group to attend Automate, please email us

Are there discounted hotels for the show?
Yes, we have several discounted hotel rates available through our room blocks, check them out here.

How do I get a Visa letter?
Please fill out our Visa Letter Request form. Allow 72 business hours for a response. If you need the letter mailed, please indicate that on your form and allow adequate time for mailing. Visa letters will only be provided once you have registered for the show.

Who organizes Automate?
Automate is organized by the Association for Advancing Automation (A3), a global advocate for the benefits of automating. A3 promotes automation technologies and ideas that transform the way business is done.

Badge Pick-Up Process
You will be able to pick up your badge on-site at the Automate registration desk. Your confirmation email includes a QR code which can be scanned for quicker badge pick-up or we can look you up by name.

What is an Expert Huddle?
An Expert Huddle is a free 40-minute session led by industry experts to discuss the hottest topics in automation. The huddles will be located on the show floor.

Is there Wi-Fi?
Free Wi-Fi will be available on the show floor!


What is the conference?
Whether you are seeking entry level training for a basic understanding of automation (including robotics, machine vision, motion control, assembly automation, sensors and more) or are looking for more advanced courses, the conference has something to offer you. You’ll be able to take what you learned in class and have a better understanding of the technology on the show floor. Agenda coming soon.

What is included in the All Access Pass?
Your All Access Pass gains you entrance into all the conference sessions, access to the conference proceedings, and allows you to walk the show floor to view exhibitor booths. If you would like to sign up for one of our certification exams, you will need to pay for that separately.

Does a conference pass get me into the show?
Yes, any conference pass will also allow you onto the trade show floor.

Do you have any conference discounts?
We do not offer any discounts on attending our conference sessions.

Can I cancel my conference pass?
Paid registrants can cancel before April 10, 2021. After that date, a $100 cancellation fee applies. No refunds for cancellations received after May 1, 2021. Attendance substitutions are permitted without penalty.

Still have questions? Contact us at +1 734.994.6088 or email us.