Frequently Asked Questions

General Questions

How much does it cost to attend Automate?
Walking the show floor and visiting exhibitor booths is FREE! Conference sessions, exams, and social events are an additional fee.

Where is the show?
Huntington Place Convention Center
1 Washington Boulevard, Detroit, MI 48226 USA

What are the show hours?
Monday, May 22, 2023:           10:00 am - 5:00 pm (Eastern Time)
Tuesday, May 23, 2023:           10:00 am - 5:00 pm
Wednesday, May 24, 2023:    10:00 am - 5:00 pm
Thursday, May 25, 2023:         10:00 am - 3:00 pm

Who will be exhibiting at the show?
We have over 600 exhibitors who will be showing off their technology at the show. For a complete list of exhibitors, check out our online listing or floor plan for contact details and company descriptions. 

Can I bring my children with me?
Due to safety concerns, we do not allow children under the age of 12 on the show floor. We do on some occasions allow chaperoned high school groups to attend with students. If your school is interested in attending Automate, please email

Are there discounted hotels for the show?
Yes, we have several discounted hotel blocks throughout the city available to our attendees. Click here to see the most up-to-date list of participating hotels.

How do I get a Visa Invitation letter?
Please fill out our Visa Letter Request form. Allow 72 business hours for a response. If you need the letter mailed, please indicate that on your form and allow adequate time for mailing. Visa letters will only be provided once you have registered for the show.

Who organizes Automate?
Automate is organized by the Association for Advancing Automation (A3), a global advocate for the benefits of automating. A3 promotes automation technologies and ideas that transform the way business is done.

What Is the badge pick-up process?
You will be able to pick up your badge on-site at the Automate registration desk. Your confirmation email includes a QR code which can be scanned for quicker badge pick-up or we can look you up by name.

Is there Wi-Fi available?
Free Wi-Fi will be available on the show floor!


What is the Automate Conference?
Whether you are seeking entry level training for a basic understanding of automation (including robotics, machine vision, motion control, assembly automation, sensors and more) or are looking for more advanced courses, the conference has something to offer you. You’ll be able to take what you learned in class and have a better understanding of the technology on the show floor. Check back often to see the most up-to-date conference agenda.

What is included in the All Access Pass?
Your All Access Pass gains you entrance into all the conference sessions, access to the conference proceedings, and allows you to walk the show floor to view exhibitor booths. If you would like to sign up for one of our certification exams, you will need to pay for that separately.

Does a conference pass get me into the show?
Yes, any conference pass will also allow you onto the trade show floor.

Do you have any conference discounts?
We do not offer any discounts on attending our conference sessions.

How do I cancel my conference pass?
Paid registrants can cancel until Monday, April 24, 2023, without charge. After that date, a $100 cancellation fee applies. No refunds for cancellations received after Friday, May 12, 2023. Attendance substitutions are permitted anytime without penalty.

Still have questions? Email us at and a member of our team will be happy to assist you further.