Automate show Theater
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WHERE INSIGHTS MEET INNOVATION
The Automate Show Theater is where automation’s brightest minds take the stage. Free to all attendees, this open-access forum features expert presentations, panel discussions, and practical takeaways you can apply immediately.
EXPLORE THE AGENDA
The 2026 Show Theater agenda is currently being built. Check back frequently or follow us on social media (@AutomateShow) for updates!
VIEW BY DAY:
Lessons from System Integrators
Corwin Carson, Chief Executive Officer, Acieta
German Guerrero, Director of Business Development, Convergix Automation
Scot Lindemann, CEO, Mission Design & Automation
Cathy Rinne, President, Flex-Line Automation, Inc.
Moderator: Stuart Shepherd, President, Shepherd Solutions, Inc.
Gain valuable perspectives from experienced system integrators on what it takes to successfully design, implement, and scale automation solutions. This session will explore real-world challenges, proven best practices, and lessons learned across a range of industries and applications. Attendees will come away with practical insights into project execution, collaboration, and how to maximize the impact of automation investments in an increasingly complex manufacturing environment. |
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Chief Executive Officer Acieta |
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Director of Business Development Convergix Automation |
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CEO Mission Design & Automation |
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President Flex-Line Automation, Inc. |
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President Shepherd Solutions, Inc. |
The Next Era of Industrial Automation: AI, Robotics, and Flexible Manufacturing
Anders Billesø Beck, Vice President, AI Robotics Products, Universal Robots
Claude Dinsmoor, Vice President - Robotics Research & Development, FANUC America
Craig McDonnell, Managing Director, Business Line Industries, ABB Robotics
Moderator: Albane Dersy, Co-Founder and COO, Inbolt
The next era of industrial automation will be shaped by AI-driven systems that are more flexible, scalable, and resilient. In this panel, senior leaders will share their perspectives on how robotics and AI are transforming manufacturing, enabling companies to move beyond fixed automation toward more adaptive production systems. |
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Vice President, AI Robotics Products Universal Robots |
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Vice President - Robotics Research & Development FANUC America |
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Managing Director, Business Line Industries ABB Robotics |
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Co-Founder and COO Inbolt |
Bridging the Gap: A Multi-perspective Reality for Modern Automation
Caleb Eastman, Field CTO for the Americas, Siemens
Jason Henning, Senior Key Expert — Solution Delivery, Siemens
Sabrina Joos, Director, Program and Lifecycle Management for New Systems, Siemens
Fabio Sala, Vice-President, IndX
Justin Showalter, Alkylation Unit Operator, CHS, Inc.
Moderator: Tim Vosecky, Principal / Director, ControlsPR
As automation systems grow more software-defined and AI-enabled, the gap between strategy and execution is widening, often due to unspoken concerns about trust. Trust becomes the limiter to scale. Organizations can build impressive pilots, yet they hesitate to let AI influence operations because the path from recommendation to action is rarely deterministic, governed, or auditable. This session brings voices from the top floor to the shop floor to unpack what it really takes to bridge strategy to execution: a shared operating model and an orchestration approach that standardizes how machines behave, how data flows, and how AI can influence decisions safely.
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Field CTO for the Americas Siemens |
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Senior Key Expert — Solution Delivery Siemens |
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Director, Program and Lifecycle Management for New Systems Siemens |
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Vice-President IndX |
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Alkylation Unit Operator CHS, Inc. |
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Principal / Director ControlsPR |
Building a U.S. National Strategy for Robotics and Automation
Jon Battles, VP, Technology Strategy, Cobot
Jeff Burnstein, President, Association for Advancing Automation (A3)
Bill Guidera, Acting Assistant Secretary for Industry & Analysis, International Trade Administration
Tony Samp, Principal and Head of AI Policy, DLA Piper LLP
Brendan Schulman, VP of Policy & Government Relations, Boston Dynamics, Inc.
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VP, Technology Strategy Cobot |
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President Association for Advancing Automation (A3) |
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Acting Assistant Secretary for Industry & Analysis International Trade Administration |
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Principal and Head of AI Policy DLA Piper LLP |
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VP of Policy & Government Relations Boston Dynamics, Inc. |
Witness the next wave of innovation unfold right before your eyes. The Automate Startup Challenge brings early-stage companies in robotics and automation to the stage as they pitch their innovations to a panel of expert judges for a chance to win $10,000 and the title of 2026 Startup Challenge Champion. |
The Automate Innovation Awards Ceremony
The annual Automate Innovation Awards Ceremony recognizes and celebrates the most groundbreaking automation solutions introduced to the market since May 2025. In an era where automation is revolutionizing industries worldwide, these winning innovations not only push the boundaries of technology, but also contribute to the betterment of the economy and consumers at large. Join us in celebrating the pioneers of the industry and be a part of the transformative journey towards a smarter, more efficient and sustainable future. |
Navigating Your Digital Transformation
Annemarie Große Frie, Senior Vice President Factory Automation, Siemens AG
Zain Gulamali, Business Development and Strategic Partnerships, Microsoft
Ricky Watts, General Manager and Sr. Director, Industrial and Robotics Division, Edge Computing Group, Intel Corp.
Moderator: Brian Heater, Managing Editor, Association for Advancing Automation (A3)
Explore how AI and smart automation technologies are transforming manufacturing and production in this forward-looking session. Industry experts will discuss the evolving digital landscape, sharing practical insights on how organizations can adopt innovative solutions to improve efficiency, agility, and competitiveness. Attendees will gain a clearer understanding of key trends, real-world applications, and strategies for successfully navigating the challenges and opportunities of digital transformation. |
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Senior Vice President Factory Automation Siemens AG |
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Business Development and Strategic Partnerships Microsoft |
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General Manager and Sr. Director, Industrial and Robotics Division Edge Computing Group, Intel Corp. |
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Managing Editor Association for Advancing Automation (A3) |
From Manual to Automate: Real-World Lessons from the Front Lines
Ignacio Arranz, CEO, GALIA Advisory
Edward Gregory, President, Gregory Packaging Inc.
Giorgio Grimaldi, SVP & General Manager, AGV, JBT Automated Systems
Moderator: Mark Longacre, Sr. Strategist - Market Development, JBT Automated Systems
The path from manual operations to automation is never linear—and far from “plug and play.” In this fast-paced 30-minute panel, two customers who have successfully modernized their facilities join a JBT automation expert and a strategic IT integration partner to share real-world challenges, lessons learned, and the solutions that made full automated material movement possible. |
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CEO GALIA Advisory |
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President Gregory Packaging Inc. |
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SVP & General Manager, AGV JBT Automated Systems |
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Sr. Strategist - Market Development JBT Automated Systems |
From Rigid Repetition to Adaptive Robotics: The AI Architecture for Intelligent Factories
Wendy Tan White, CEO, Intrinsic
The manufacturing sector has faced a hardware-rich but intelligence-poor reality for decades. While physical automation has matured, it remains constrained by deterministic, hard-coded programming and processes that break the moment they encounter variability. These systems don’t adapt or learn, so are fixed in value. To enable truly adaptive, intelligent production and value - we need the right industrial AI architecture supporting it. |
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CEO Intrinsic |
Integrated Drive Actuator Design: Combining Gearheads, Motor, Drive and Sensors for Smarter Motion
Marcel Almonte, Mechatronics Applications Engineer, Harmonic Drive LLC
Integrated drive actuators combine the motor, gearing, feedback sensors, and servo drive electronics into a single compact, self-contained unit, creating a true “plug-and-play” motion solution. By integrating the drive directly into the actuator housing, these systems dramatically reduce cabling, simplify control architecture, and improve overall reliability while delivering high torque density and precise motion control. Integrated drive actuators are especially valuable in robotics and automation applications where space, weight, and system complexity are critical constraints, enabling cleaner mechanical designs, faster commissioning, and lower total system cost compared to traditional motor-and-drive architectures. |
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Mechatronics Applications Engineer Harmonic Drive LLC |
Getting the Most from AI on the Factory Floor
Don Rahrig, CEO, Rain Engineering
Manufacturers have invested heavily in digital transformation, automation, data collection, and Manufacturing Execution Systems (MES). Yet many still struggle to turn that investment into meaningful results. They have dashboards, machine data, alarms, and reports, but key questions remain difficult to answer: Where are we losing time? Why is quality drifting? Which sites perform best? And why do so many AI initiatives fail to deliver? This session answers those questions through a simple analogy: MES is the data refinery. The plant floor is the oil field, producing vast amounts of raw data from sensors, PLCs, and historians. That data is valuable, but not ready for decision-making on its own. MES refines it into structured, contextualized information that analytics and AI can use to drive performance, reduce waste, and accelerate improvement. The central message is simple: most manufacturers do not have a data shortage—they have a data refinement problem. Too often, organizations push inconsistent shop-floor data into analytics and AI tools expecting breakthrough results. When downtime is coded differently across plants, OEE definitions vary, or traceability is incomplete, the problem is not the AI model. The problem is the data. Through practical examples, this session shows how manufacturers can unlock more value from the MES they already own. Attendees will see how improving data consistency, standardizing definitions, and strengthening operational discipline can lead to better scheduling, quality, visibility, and alignment across the enterprise. This topic is especially relevant for manufacturers looking to maximize existing MES investments while preparing for AI. The companies that succeed are typically those that first make their data trustworthy, usable, and comparable across operations. Rather than focusing on hype, this session highlights what manufacturers truly need: clarity, practicality, clean execution, and measurable outcomes. Attendees will leave with a memorable framework: sensors provide crude oil, MES creates fuel, and AI delivers horsepower. They will also gain a clearer understanding of the steps required to move from data collection to decision advantage. Ideal for manufacturing conferences, user groups, digital transformation events, leadership summits, and customer meetings, this session resonates with plant leaders, operations executives, IT/OT leaders, and digital transformation sponsors. For Rain Engineering, the message is clear: we help manufacturers refine the data they already have so they can get more from MES, make smarter decisions, and build a stronger foundation for AI, operational performance, and long-term growth. |
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CEO Rain Engineering |
From Complexity to Autonomy: Your Competitive Advantage
André Marino, Senior Vice President Industrial Automation North America, Schneider Electric
Industrial operations are growing more complex, and the companies that simplify that complexity the fastest will lead. Those that hesitate risk being left behind. This session will show how the convergence of automation, electrification, and digital intelligence is reducing operational complexity and giving manufacturers a meaningful competitive edge. |
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Senior Vice President Industrial Automation North America Schneider Electric |
The Robotics Executive Roundtable: What’s Next in Automation: Market Forces, Technology, and Leadership Perspectives
Justin Brown, Chief Commercial Officer, Teradyne
Jane Heffner, VP Sales - Americas, MiR
Justin King, Vice President, Product Management, Marketing, & Business Development, OMRON Robotics
Robert Little, Chief of Robotics Strategy, Robert Little Robotics Advisory, LLC
Jan Louwen, Robotics Product Line Officer, Stäubli
Mikell Taylor, Director, Robotics Strategy, General Motors
Moderator: Robert Huschka, Vice President of Education Strategies, Association for Advancing Automation (A3)
Co-Hosted by the International Federation of Robotics |
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Chief Commercial Officer Teradyne |
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VP Sales - Americas MiR |
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Vice President, Product Management, Marketing, & Business Development OMRON Robotics |
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Chief of Robotics Strategy Robert Little Robotics Advisory, LLC |
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Robotics Product Line Officer Stäubli |
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Director, Robotics Strategy General Motors |
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Vice President of Education Strategies Association for Advancing Automation (A3) |
Real-Time Manufacturing Excellence: Private 5G and Edge Computing in Action
Jan Diekmann, Head of Business Development, Enterprise 5G, Manufacturing, Ericsson Enterprise Wireless Solutions
Gary Hill, Chief Innovation Officer, Future Technologies Venture, LLC
Manufacturers must turn vast streams of sensor and vision data into instant, reliable decisions—but cloud-only architectures can’t meet sub-10 ms control loops or the secure, local processing modern factories require. |
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Head of Business Development, Enterprise 5G, Manufacturing Ericsson Enterprise Wireless Solutions |
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Chief Innovation Officer Future Technologies Venture, LLC |
Enabling the Data Center Boom: Intelligent Automation
John Bubnikovich, President, US, ABB Robotics
Ujjwal Kumar, President, DI Automation Americas, Siemens Industry, Inc.
Stefan Nusser, Chief Product Officer, Intrinsic
Moderator: Ani Kelkar, Partner and Global Leader, Robotics & Automation, McKinsey & Company
The rapid growth of data centers is reshaping demand for power, infrastructure, and industrial capacity. This session explores how intelligent automation is helping scale deployment while addressing constraints in energy, labor, and supply chains. |
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President, US ABB Robotics |
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President, DI Automation Americas Siemens Industry, Inc. |
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Chief Product Officer Intrinsic |
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Partner and Global Leader, Robotics & Automation McKinsey & Company |
The Automation Market: The Statistics & Trends You Should Be Watching
Alex Coleman, Market Research Analyst, A3
Blake Griffin, Research Manager - Industrial Automation, Interact Analysis
In this data-driven session, experts from the Association for Advancing Automation (A3) will break down the latest market research, key statistics, and emerging trends shaping the future of automation. We will explore investment patterns, industry growth areas, and the economic forces driving automation adoption across manufacturing, logistics, and beyond. Whether you’re looking for insights on market opportunities, competitive positioning, or the impact of new technologies, this session will provide valuable data-backed perspectives to help you make informed business decisions. |
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Market Research Analyst A3 |
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Research Manager - Industrial Automation Interact Analysis |
Advancing Robotics in Healthcare: Lessons from Early Adoption
Chancey Christenson, Director of the Blood Bank, Physician Head of Laboratory Robotics, Mayo Clinic Florida
Xiu Zhang, Digital Transformation Manager, Mayo Clinic
Robots power industries like logistics and automotive, yet hospitals still rely on staff for manual transport tasks—not due to lack of innovation, but because healthcare presents unique challenges for automation. With clinician burnout at crisis levels, automation could reduce non-clinical work. However, many deployments fail due to three core barriers: infection control, privacy and cybersecurity, and workflow alignment. Robots in clinical settings must be designed for sterilization, protect sensitive data, and integrate seamlessly into existing workflows. Without this, even advanced systems become liabilities rather than solutions. This session explores why hospitals are the ultimate stress test for robotics and how context-aware, collaboratively designed systems can enable sustainable automation—freeing caregivers to focus on patient care. |
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Director of the Blood Bank, Physician Head of Laboratory Robotics Mayo Clinic Florida |
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Digital Transformation Manager Mayo Clinic |
From Pilot Purgatory to Production: Scaling Edge AI in the Modern Enterprise
Randy Cox, Vice President, AI and Incubation, Wind River
Daniel Cummins, VP/Fellow, Dell Technologies
Jai Gupta, Principal Product Manager, MathWorks
Moderator: Ed Doran, Vice President, Edge AI Foundation
It is not enough to hear about just AI's potential, our community needs rugged, scalable, and proven ROI-positive AI for the real world. Join us as a small set of senior industry leaders discuss the shift from experimental pilots to mission-critical business assets, specifically addressing hardware constraints, data gravity, and the economics of global scaling. |
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Vice President, AI and Incubation Wind River |
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VP/Fellow Dell Technologies |
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Principal Product Manager MathWorks |
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Vice President Edge AI Foundation |
The Automated Podcast: Live on Stage with Ali Agha of FieldAI
Ali Agha, Founder and CEO, FieldAI
Moderator: Brian Heater, Managing Editor, Association for Advancing Automation (A3)
Join us for a special live recording of Automated, A3’s podcast spotlighting the people shaping the future of automation. Host Brian Heater, Managing Editor at A3, sits down with Ali Agha, the Founder and CEO of FieldAI, for an in-depth conversation on the next generation of physical AI-powered robotics, deploying intelligent systems in real-world environments, and what’s ahead for autonomous automation—recorded exclusively at Automate. |
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Founder and CEO FieldAI |
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Managing Editor Association for Advancing Automation (A3) |
Millions Spent. Results Missed. Why Automation Projects Fail—and How to Fix Them
Joseph Garcia, VP, Strategic Partnership, Daedalus Industrial
Ryan Lillibridge, Vice President, Mission Design and Automation
Stephen McLaren, Business Development Manager / Strategic Account Manager, Creative Automation Inc.
John Tuohy, Automation Sales Advisor, Matrix Design
Moderator: Christelle Keefer, Director of Training and Certification, The Association for Advancing Automation (A3)
Automation projects often begin with high expectations—but many fail to deliver the results companies anticipated. From unclear goals and poor planning to workforce challenges and unrealistic timelines, even well-funded initiatives can struggle to succeed. |
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VP, Strategic Partnership Daedalus Industrial |
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Vice President Mission Design and Automation |
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Business Development Manager / Strategic Account Manager Creative Automation Inc. |
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Automation Sales Advisor Matrix Design |
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Director of Training and Certification The Association for Advancing Automation (A3) |


























































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