KEYNOTE SPEAKERS

Stay tuned for updates about Keynote Speakers at Automate 2025!

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MEET OUR 2025 KEYNOTE SPEAKERS

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Brad Holmes

Executive Vice President & General Manager
Detroit Lions

Dan Miller

FOX 2 Detroit Sports Director and Voice of the Lions

KEYNOTE SCHEDULE

Monday, May 12, 2025

9–9:45 AM ET | Grand Ballroom
How to Build a Winning Culture: A View from the NFL
Brad Holmes, Executive Vice President & General Manager, Detroit Lions
Dan Miller, FOX 2 Detroit Sports Director and Voice of the Lions

What does it take to create a winning culture that drives sustained success? In this keynote session, join Dan Miller, renowned sports anchor at FOX 2 Detroit and voice of the Detroit Lions, as he sits down with Brad Holmes, Executive Vice President and General Manager of the Detroit Lions. Together, they’ll explore the strategies and principles behind transforming an organization into a powerhouse, using the Lions’ inspiring resurgence as a case study.

Holmes will share insights on leadership, fostering collaboration, and developing talent—on and off the field—that are equally relevant to business leaders striving to build high-performance teams. Learn how to embrace challenges, manage transitions, and create a culture where everyone is motivated to win.

Whether you're leading a corporation, managing a team, or looking to elevate your personal leadership style, this session will leave you inspired and equipped with actionable lessons from an NFL team’s front office.


Tuesday, May 13, 2025

9–9:45 AM ET | Grand Ballroom
Stay tuned for this Keynote speaker!

Wednesday, May 14, 2025

9–9:45 AM ET | Grand Ballroom
Stay tuned for this Keynote speaker!

Past Keynote Speakers