NASA Veteran Gregory Robinson Announced as Tuesday Keynote for Automate 2023

DETROIT – Gregory Robinson, who led NASA’s James Webb Telescope Program, will shed light on how organizations can better drive innovation and overcome challenges during his keynote address at Automate at 9 a.m. Tuesday, May 23, in Detroit.

The Automate Show and Conference is the leading automation showcase in North America and is free to attend. 

At NASA, Robinson worked with, led, and managed some of the world’s most accomplished scientists and engineers as the director of the James Webb Space Telescope. During his 33-year tenure, he prioritized relationship-building, creativity, knowledge-sharing and “open communication without fear” to foster success.

“The innovation pioneered by Robinson in his time at NASA is—literally—out of this world,” said Robert Huschka, Vice President of Education Strategies, Association for Advancing Automation (A3). “The real-life examples Robinson will share of how he leveraged the human element to drive technological transformation and achieve ambitious goals is exceedingly relevant for today’s automation audience.”

Robinson is one of five keynote speeches that will take place throughout the show, along with a full lineup of educational sessions at the Automate Theater, all free to attendees.

Automate takes place May 22-25 in Detroit, and anyone who works with or is interested in automation can attend for free. Automate 2023 will be the biggest yet, featuring 300,000 square feet of exhibit space, 650+ exhibitors, 25,000 attendees, and valuable learning and networking opportunities. Attendees will see the latest in cutting-edge robotics, vision, artificial intelligence, motion control and more. 

In conjunction with the free show, the Automate Conference will feature accomplished industry professionals in over 150 talks. Those looking to sharpen their skills or deepen their automation knowledge should sign up for these educational conference sessions to get practical solutions, discover the latest innovations or learn from real-world case studies. The conference attracts over 1,000 industry professionals; a fee is required. Conference attendees can also take advantage of Certified Vision Professional courses in basic and advanced tracks, and Certified Motion Control Professional - Basic courses culminating in an exam to secure professional certification (exam fees are separate).

Click here to register for the Automate Show for free.

About The Association for Advancing Automation (A3) 
The Association for Advancing Automation (A3) is the leading global advocate for the benefits of automating. A3 promotes automation technologies and ideas that transform the way business is done. Members of A3 represent over 1,160 automation manufacturers, component suppliers, system integrators, end users, academic institutions, research groups and consulting firms that drive automation forward worldwide.

A3 hosts a number of industry-leading events, including Automate (May 22-25, Detroit), the Robotic Grinding & Finishing Conference (July 25-26, Minneapolis), Autonomous Mobile Robots & Logistics Week (October 4-5, Memphis, TN), the International Robot Safety Conference (October 9-11, Pittsburgh), the AI & Smart Automation Conference (October 10-11, Pittsburgh), The Vision Show, A3 TechCon, and the A3 Business Forum (January 15-17, 2024, Orlando, FL). 


For More Information 

Jackie Rose 
Association for Advancing Automation
(734) 929-3264

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