With over 800 exhibitors spread across 300,000 square feet and covering a full spectrum of automation solutions and tech, there is a lot to explore at Automate. To help you get started, we’re highlighting ten powerhouse brands to add to your must-see list. From leaders in robotics to AI and beyond, these Automate sponsors are leading the way forward.
Let's dive into who you should make time for and why their innovations matter for your business.
1. SIEMENS INDUSTRY, INC.
Ever worried that digital transformation means scrapping your entire operation or costly mistakes? Siemens is proving that's not the case. They're leading the charge in industrial AI, digital twin, software-defined automation, and more, helping companies embrace Industry 4.0 (and even Industry 5.0) without overhauling existing systems. Their solutions and approach are particularly worth checking out if you're looking for flexible, future-proof systems.
Where you can find Siemens:
- Booth #3232
- Show Theater sessions on digital transformation, AI, intelligent systems, and more
- Innovation Stage sessions on robotic processes and physical AI
- Student Challenge, sponsored by Siemens
- Education Pavilion
- Educator Day
2. SCHNEIDER ELECTRIC
Sustainability isn't just a buzzword anymore; it's becoming a business imperative. Schneider Electric is leading the charge with automation solutions that boost both efficiency and environmental performance. Their digital tools provide a comprehensive view of operations, helping identify opportunities to reduce energy consumption while improving productivity. If you're facing pressure to meet sustainability targets, their booth should be on your must-visit list.
Where you can find Schneider Electric:
- Booth #1832
- Keynote stage on Wednesday, May 14
- Show Theater session on real-world strategies for U.S. manufacturing
- Conference sessions on digital transformation and open automation
3. NVIDIA
NVIDIA is powering autonomous systems forward. Their GPUs have revolutionized what's possible with machine vision and AI in industrial settings. Their computing platforms are what enable robots to "see" and make decisions with greater accuracy than ever before. Their collaborations with companies like Siemens demonstrate how powerful hardware combined with sophisticated software can transform automation capabilities. If computer vision or AI implementation is on your radar, NVIDIA’s technical experts can provide valuable insights.
Where you can find NVIDIA:
- Keynote stage on Tuesday, May 13
- Show Theater panel on AI and industrial automation
- Conference session on generative AI
- Startup Challenge, sponsored by NVIDIA and Microsoft
4. HARMONIC DRIVE
When it comes to making today's robots incredibly precise, there's a good chance that Harmonic Drive is involved. Their zero-backlash strain wave gears enable delicate movements in everything from surgical robots to advanced manufacturing systems. For those working with high-precision applications, their customizable motion control solutions and technology are worth exploring.
Where you can find Harmonic Drive:
- Booth #1026
- Show Theater, sponsored by Harmonic Drive
5. ERICSSON ENTERPRISE WIRELESS SOLUTIONS INC.
Ericsson is opening the world’s eyes to how 5G is transforming manufacturing — beyond the hype. Their low-latency networks are enabling real-time automation that wasn't possible before. On top of that, their collaborations — like the one with ABB — show how wireless connectivity can support more flexible production methods. Anyone managing operations that require rapid reconfiguration should be sure to stop by their booth for valuable insights into the factory of the future.
Where you can find Ericsson:
- Booth #6032
- Show Theater panel on why 5G is critical
- Conference session on 5G for smart factories
6. ABB
ABB continues to push boundaries in industrial robotics, particularly with advances in collaborative robots. What stands out about their approach is the integration of AI to make these systems more adaptive and easier to program. If you're dealing with labor shortages, their comprehensive solutions spanning traditional robots, cobots, and autonomous mobile robots offer practical pathways to maintaining productivity.
Where you can find ABB:
- Booth #2632
- Education Pavilion (booth #8614)
- Educator Day
- Conference session on hidden cobot opportunities
7. FANUC AMERICA CORPORATION
As the largest robot manufacturer globally, FANUC brings considerable expertise to addressing today's manufacturing challenges. They are committed to delivering automation solutions and practical applications that solve labor shortages, production challenges, and business hurdles. From small shops to large assembly operations, FANUC is a must-stop for anyone looking to redefine their manufacturing strategy.
Where you can find FANUC:
- Booth #2623
- Education Pavilion
- Educator Day
- Conference session on the latest cobot trends
- Show Theater leadership roundtable on the state of the automation industry
8. MOBILE INDUSTRIAL ROBOTICS (MIR)
Remember when moving materials around your facility required dedicated personnel and equipment? Mobile Industrial Robots (MiR) is changing that paradigm with autonomous mobile robots (AMRs) that handle internal logistics with minimal human intervention. Their solutions adapt to changing environments with no fixed infrastructure or markers required. If you're looking to optimize material handling without major facility modifications, don’t miss their booth or demos.
Where you can find MiR:
- Booth #3623
- AMR tech demos
- Empowerment Forum: Women Leading Change
9. UNIVERSAL ROBOTS
Universal Robots (UR), a Teradyne Robotics company, is all about making automation accessible for all. Since introducing the first commercially viable cobot in 2008, UR has deployed over 100,000 cobots worldwide, enhancing productivity and workplace safety. They’ll be showcasing their cutting-edge cobot applications designed to streamline manufacturing, enhance quality control, and optimize logistics workflows. If you’re hesitating to adopt robotics due to complexity concerns, their intuitive programming interfaces and quick deployment capabilities might change your perspective.
Where you can find UR:
- Booth #4023
- Education Pavilion
- Educator Day
- Conference sessions on robotics standards, AI and cobots, and collaborative metal fabrication and cobot welding
10. INDUSTRY 4.0 ACCELERATOR
Sometimes, the most exciting developments come from startups rather than established players. The Industry 4.0 Accelerator brings together emerging companies with fresh approaches to automation challenges.
Where you can find INDUSTRY 4.0 ACCELERATOR:
MAKE THE MOST OF YOUR AUTOMATE EXPERIENCE
While these ten companies represent some of the most innovative players in the automation space, they are just the beginning of what and who you’ll find on our show floor. With so many options, the possibilities are endless — and the connections you’ll make are invaluable. What are you waiting for? Join us for FREE!
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