KEYNOTE SPEAKER

Brian Urlacher
Thursday, June 25, 2026 | 9:00 AM (CDT)
Grand Ballroom S100

Brian Urlacher

Former Linebacker, Chicago Bears

Chicago Bears radio voice Jeff Joniak sits down with Hall of Fame linebacker Brian Urlacher to explore what it truly means to be built to win. Drawing from a career defined by preparation, discipline, and relentless consistency, Urlacher shares the leadership principles that sustained championship-level performance.

Through candid stories and real-world lessons, the conversation examines how elite teams prepare for defining moments, build trust and accountability, and perform under pressure. With Chicago pride and executive-level insight, this session connects the mindset of a champion to the demands of modern organizations — inspiring attendees to raise their standards, commit to excellence, and lead with confidence.

Speaker Bio

Brian Urlacher's journey began in the small town of Lovington, New Mexico, where he developed his passion for football and laid the foundation for a remarkable athletic career. Growing up in a modest household, Brian faced financial challenges, with his mother working two jobs to support the family. Despite these hardships, he remained focused on his dreams and aspirations.

When the opportunity to play college football arose, Brian received just one offer—from the University of New Mexico. Excited and grateful, he embraced the chance to further his education and pursue his passion for the sport. This opportunity not only allowed him to showcase his talents on a larger stage but also represented a significant milestone in his life, breaking barriers that would eventually lead him to a successful career in the NFL.

Urlacher's story is one of determination, perseverance, and gratitude, illustrating how he overcame obstacles to achieve his goals while honoring the sacrifices made by his family. His journey from Lovington to becoming a celebrated football player serves as an inspiration to many, highlighting the importance of hard work and seizing opportunities when they arise.

Brian Urlacher is indeed one of the most celebrated linebackers in NFL history, having played his entire 13-year career with the Chicago Bears from 2000 to 2012. Known for his impressive athleticism, intelligence on the field, and leadership, Urlacher was instrumental in the Bears' defense during his tenure.

He was named to the Pro Bowl eight times and earned All-Pro honors five times, showcasing his consistent excellence. In 2005, he was awarded the NFL Defensive Player of the Year, further solidifying his status as one of the league's elite defenders.

Urlacher's impact on the game was recognized when he was inducted into the Pro Football Hall of Fame as a first-ballot selection in 2018. His legacy remains strong in Chicago, where he is celebrated as one of the franchise's all-time greats.

Brian's commitment to philanthropy is evident through his extensive support of various charity organizations, showcasing his dedication to making a positive impact in the lives of others. His involvement with organizations like the Special Olympics, Wounded Warriors, and Make-A-Wish highlights his desire to uplift those in need, whether they are facing physical challenges, recovering from service, or experiencing health crises.

Brian's passion for animals is evident in his dedication to organizations like Yaqui Animal Rescue and Healing Hearts Animal Rescue. By volunteering his time and raising awareness for these causes, he plays an important role in promoting animal welfare and helping to provide safe havens for pets in need. His efforts not only support the well-being of animals but also educate the community about the importance of rescue and adoption.

In addition to his charitable endeavors, Brian balances his philanthropic efforts with family life in Arizona, where he lives with his wife, Jennipher. Brian has 3 children; Pamela, Riley and Kennedy.

Session(s):

Built to Win: The Mindset Behind Championship Performance | Thursday, June 25, 2026 - 9:00 AM (CDT)