Industrial Transformation Mexico

.For three decades, Deutsche Messe AG, a German government company that is one of the global leaders in organizing trade fairs specializing in capital goods, human resources, and consumer goods sectors, has had a presence in Mexico. First through a representation and, starting in 2016, with the subsidiary office "Hannover Fairs Mexico", established in the country's capital. The year 2017 marks the debut of Hannover Fairs Mexico in event organization with MEM Industrial, dedicated to the wood processing, transformation and furniture manufacturing sectors; as well as the planning of Mexico as the guest country of Hannover Messe 2018. With over 172 exhibitors, the presence of high-level businessmen and officials, in addition to achieving an economic spill of 720 million dollars in foreign direct investment, Mexico's participation as the guest country was a resounding success in the world's largest industrial technology exhibition and leading platform for Industry 4.0, laying the foundations for new business opportunities. Thus, in 2019 the first edition of Industrial Transformation MEXICO, the Hannover Messe of Mexico and Latin America, debuted Messe of Mexico and Latin America, in León, Guanajuato; making Mexico the fourth country to host a Hannover the fourth country to host a Hannover Messe after the United States, China and Singapore. and Singapore. ITM has managed to become the main platform for digital transformation in the region. Year after year this event brings together the maximum global exponents of 4.0 technologies, who present their innovations and solutions to industry-leading decision makers. It also offers a top-level educational program and unique access to a global contacts network. With the aim of helping to steer Mexico towards the adoption of the digital and technological agenda, as well as the generation of 4.0 knowledge to transition towards more efficient, flexible and sustainable production models. In October 2022, Hannover Fairs Mexico consolidated as Italian German Exhibition Company Mexico, under the equal participation of Deutsche Messe AG and Italian Exhibition Group, a leading company in Italy in organizing exhibitions and conferences with locations in Rimini and Vicenza. For over 70 years, IEG -Italian Exhibition Group S.p.A.- has operated in the exhibitions and conferences market, both in Italy, with its Rimini, Vicenza, Milan and Arezzo venues, and abroad: in the United States, United Arab Emirates, China, Mexico, Brazil, Germany and India. Italian German Exhibition Company Mexico aims to contribute to the economic development of companies through organizing trade fairs and platforms that promote B2B business, with a focus on results, quality and excellence. Its vision is to become the leading company in Latin America in organizing B2B business fairs and platforms. Currently, IGECo Mexico has five events in its portfolio to be held in 2024: Solar + Storage Mexico, focused on the photovoltaic and solar energy industry; Ecomondo Mexico, dedicated to environmental technology and the circular economy; Vive El Vino, for the wine industry; Americas’ Mobility of the Future, aimed at developing future mobility; and Industrial Transformation MEXICO, the platform for Industry 4.0 in Latin America.