If 2026 proved anything, it’s that automation is accelerating rapidly across capabilities and industries. The conversations felt more grounded, the demos more practical, and the overall momentum across the industry was hard to miss.
Automate 2027 builds on that energy and takes it somewhere new. From May 10-13, 2027, the show heads to the Las Vegas Convention Center under the theme: Automation Amplified.
So why Las Vegas? And why now?
The theme: Automation Amplified
Automation is becoming more accessible and more capable at the same time. Tools that once required heavy customization are easier to deploy. Machine vision is handling more complex tasks. AI is making systems more adaptable in real environments, not just controlled ones.
“Amplified” isn’t just about scale, but about what’s becoming possible. Ideas that felt early or experimental even a couple of years ago are starting to show up in day-to-day manufacturing. The shift is something more immediate, more usable, and increasingly widespread.
Las Vegas, with its scale and visibility, is built for moments like this, where a lot of attention is focused on one place. A perfect backdrop for where the industry is right now.
Las Vegas trade shows: a city built for big moments
Automation has outgrown its traditional boundaries. It’s no longer just a manufacturing story. It’s in logistics, healthcare, construction, warehousing, hospitality, infrastructure, energy, aerospace, and other industries that are only beginning to explore what automation can do.
Automate 2027 needed a stage that reflects that expansion. Las Vegas does exactly that.
Where industries collide
Las Vegas is one of the few places where nearly every major industry already gathers. On any given week, executives, investors, and technology leaders are in the city for completely different events. And automation now sits at the center of many of those conversations.
Hosting Automate in Las Vegas naturally brings automation into contact with a broader, more diverse audience: people who may not have attended in the past, but are increasingly part of its future.
A city built around scale
Automation is moving beyond pilot programs and proof-of-concept deployments into enterprise-wide implementations, where success depends on how systems perform at scale, integrate across operations, and deliver consistent value over time. Las Vegas is built for that kind of scale. As automation expands across entire organizations and industries, the conversation is getting bigger, and Vegas provides a setting where that level of ambition feels natural.
Las Vegas has become a hub for major technology and business conventions, drawing leaders from across the innovation landscape.
Today, it’s a known destination for:
- Technology launches
- Startup investments
- AI conferences
- Global tech events
- Venture capital activity
- Corporate innovation initiatives
Automation increasingly sits at the center of these spaces. As AI, robotics, and software become more interconnected, the lines between industries are blurring. Placing Automate in Las Vegas positions it alongside those conversations where automation isn’t separate, but part of a larger, rapidly evolving ecosystem.
The ideal stage for automation’s next chapter
The move west also reflects automation’s expansion into more industries. Industries such as aerospace, construction, cybersecurity, and energy are becoming a bigger part of the automation conversation, and many of these companies are based in the Southwestern and Western US.
Las Vegas sits right in the middle of that growth. For some attendees and exhibitors, it’ll mean an easier trip. For others, it’s a chance to connect with a different slice of the industry.
It also opens the door for bigger, more ambitious demos. As systems become more advanced, whether it’s humanoids, AMRs, or machine vision setups, they also need more space to show what they can do. The Las Vegas Convention Center makes that possible in a way that feels intentional, not squeezed in.
What to expect at Automate 2027
If you attended Automate 2026 in Chicago, you probably noticed how much attention certain areas were getting: embodied AI, more flexible automation systems, and software-driven approaches to integration.
At Automate 2027, those technologies are moving from “interesting” to “implementable.” You’ll see what’s next, but you’ll also see more of what’s ready now. If you want a sense of that progression, the Automate 2026 Recap is a good place to start.
Plan your trip
Automate 2027 takes place May 10-13, 2027, at the Las Vegas Conference Center.
Las Vegas makes planning your trip relatively straightforward. There are plenty of nearby hotels, with many within walking distance or a short ride away. And with the airport so close, arrival and departure tend to be quick compared to other major event cities.
Register for Automate 2027 today
If Automate is already on your calendar each year, this is the next step. If you haven’t been before, 2027 is a strong entry point. Register for free today.
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