John Santagate is a Research Director at IDC responsible for the commercial service robotics market. Mr. Santagate’s core research coverage includes market trends and forecasts for service robotics, business process evolution through the use of commercial service robots, and the integration of robotics into business processes and business IT architecture. Mr. Santagate’s research looks across industries and seeks to deliver actionable intelligence to organizations around the deployment and use of robotics as well as related technology areas that are helping to enable wide spread adoption of robotic technology. John holds an MBA from Rutgers, The State University of New Jersey, with a concentration in Supply Chain Management and a BA from The University of Massachusetts at Lowell with a double concentration in Finance and Management. John is a frequent speaker, presenter, and moderator at industry conferences as well as providing analysis for multiple media outlets.