Bob Rochelle is an Account Manager responsible for the Southeast US and the Logistics Market Specialist for Güdel Inc. He received a BS and Master’s Degree in Engineering from Virginia Tech and his Industrial Automation career spans over 30 years where he has held positions in Engineering, Sales, General Management and Consulting. Bob is a veteran speaker for industry groups, has taught engineering at the University and Community College level and is a freelance author for technical journals. He recently led a committee writing the first Sanitation Standard for Industrial Robots in the Food Processing Industry, is a regular contributor to the RIA and a past RIA Board of Directors member. He enjoys sharing his unique experience in Industrial Automation in the “Getting Started with Robotics” course.