AUTOMATE SHOW theater
Sponsored by
May 22–25, 2023 · Detroit, Michigan, USA
Hear game-changing insights and ideas from industry leaders at our show theater. We’ll be featuring exciting speakers and sessions including the IFR Executive Roundtable, The Startup Challenge, and more. The Theater is right on the show floor (Booth 4823) and free to attend.
Simplification of Advanced Motion Control Systems Using Integrated Servo Drive Technology
Andrew Zucker, Mechatronics Engineer, Harmonic Drive LLC
In modern robotic applications, space comes at a premium. Power density continues to be a leading factor in robotic applications, although it is often compromised by the cabling and hardware needed to implement the power and control systems. In this session we will explore how to simplify the design of a robotic joint without compromising performance, reliability, or advanced motion control features that normally come at the cost of bulky cabling and electronics by utilizing actuators with integrated servo drive technology. |
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Mechatronics Engineer |
Unlock the Full Potential of the Machine with Industrial Edge
Chris Liu, Industrial Edge Product Marketing Manager, Siemens Industry, Inc
Gus Gremillion, Solutions Consultant - Machine Tool Digitalization, Siemens Industry Software Inc.
Industrial Edge represents an open, ready-to-use Edge computing platform consisting of Edge devices, Edge apps, Edge connectivity, and an application and device management infrastructure. Industrial Edge brings edge computing to the manufacturing industry. With Industrial Edge for Machine Tools, end-customers have a simple, proven, and secure means of determining and evaluating the machine's data during operation. This allows them to unlock the full potential of the machine while reducing quality costs and even downtime. Now you can finally use this data to optimize production workflows, save resources and improve quality. |
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Industrial Edge Product Marketing Manager |
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Solutions Consultant - Machine Tool Digitalization |
How to Identify and Prioritize the Smart Factory 5G-enabled Use Cases That Deliver Sizable Impact
David Hart, Director Business Development, Manufacturing, Ericsson
McKinsey notes the business value resulting from manufacturing use cases running on improved connectivity could generate up to $650 billion of GDP impact by 2030. That’s because the speed, latency, and device density that 5G connectivity brings can support numerous applications. However, when embracing 5G connectivity-driven smart manufacturing, the first question that comes to mind is, “Which use cases shall we implement first?” At an initial glance, this may seem straightforward, but much consideration needs to be made in selecting the cases that will make the largest impact with the simplest implementation. In this session, we will explore the journey Ericsson went through to select, prioritize and deploy impactful cellular-enabled use cases in its USA smart factory using a private cellular network. We’ll evaluate the build vs. buy decision-making process, vendor selection process, and the agile work methods that enabled a successful implementation. |
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Director Business Development, Manufacturing |
What ChatGPT, Large Language Models and Other AI Advances Mean for Industrial Automation
Debejyo Chakraborty, Staff Researcher, General Motors Global Research and Development
Gerard Andrews, Product Marketing Manager, Robotics, NVIDIA
Johan Reimann, Principal Scientist, AI and Machine Learning, GE Research
Rajat Gupta, Sr. Director, Business Development - AI & Emerging Technologies, Microsoft
New developments in artificial intelligence have been making big headlines. Bing, ChatGPT, Baird, and other large-language models (LLMs) are changing how we interact with data and information. It’s already clear that these new developments will have vast implications in finance, healthcare, and software development. But what will be the impact to manufacturing? We will explore this question with these experts and discuss how LLMs and other AI advances will change the game in automation. |
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Staff Researcher |
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Product Marketing Manager, Robotics |
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Principal Scientist, AI and Machine Learning |
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Sr. Director, Business Development - AI & Emerging Technologies |
Humanoid Robots: The Only Automation Solution Not Limited To What It Can Do Today, Nor Tomorrow
Jeff Cardenas, CEO, Apptronik
While industrial automation in some form or fashion has been around since water wheels, robotic automation began around 50 years ago. Since that time, robotic automation, whether robotic arms, AGVs, fulfillment AMRs, or fixed automation, has been primarily confined to a single task. We are now beginning the era of automation with humanoid robots that are designed to operate in any place in the world designed for humans and automate any task that humans don’t want to do. Attend this session to learn why humanoid robots are the only automation solution not limited to what they do today but also not limited to what they can do five years from now. |
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CEO |
Inspiring Automation Careers!
Anne Gielczyk, Vice President, Nocti Business Solutions
Annmarie Danko, Utica Stevenson Schools
Breann Klug, Execution Manager - CERT Education, FANUC
Cynthia Hutchison, CEO, US Center of Advanced Manufacturing
Paul Aiello, Executive Director, FANUC America Corporation
Sherri McCleary, Executive Director, Penn State
Stacey Harimoto, FANUC Engineer, FANUC America Corporation
Sponsored by FANUC What is the #1 concern of all Manufacturing CEO’s?.... Workforce and Talent development! FANUC America is helping create robotic and CNC pathways that align industry talent needs with educational programs at more than 1,500 schools across the nation. The goal of these partnerships is to introduce and inspire students from all ages and backgrounds (The Automation Generation) to seek exciting, rewarding, and high-demand automation career opportunities. Students will learn industry robotics, CNC, 4.0 technologies and earn industry certifications, becoming highly sought after for a variety of roles, such as operators, technicians, engineers, managers, sales, service, field techs, installation specialists, technical support, and process experts. Please join us for this engaging panel conversation from leading education professionals that are helping to inspire our next generation workforce – The Automation Generation!
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Vice President |
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Execution Manager - CERT Education |
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CEO |
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Executive Director |
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Executive Director |
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FANUC Engineer |
Executive Roundtable: The Future of Robotics & Automation in North America
Bernd Raithel, Director Product Management, Siemens Industry Inc.
John Bubnikovich, U.S. Country Lead Robotics & Discrete Automation, ABB Robotics
Mike Cicco, President and CEO, FANUC America Corporation
Rebecca Yeung, Corporate Vice President, Operations Science and Advanced Technology, FedEx Corporation
Co-sponsored by the International Federation of Robotics New technologies. New opportunities. New challenges. Join us for an in-depth discussion with some of the top leaders in the automation industry as we explore the state of the automation and robotics industry in North America. We will discuss the top trends that are driving automation and what the industry may face on the road forward. |
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Director Product Management |
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U.S. Country Lead Robotics & Discrete Automation |
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President and CEO |
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Corporate Vice President, Operations Science and Advanced Technology |
The Phoenix Contact Startup Challenge at Automate
Abe Murray, General Partner, Alley Robotics Ventures | AlleyCorp
Andrew Gollach, Principal, SOSV
Eliot Horowitz, CEO & Founder, Viam
Elizabeth Onasanya, Senior Investment Analyst, Lockheed Martin Ventures
Oliver Mitchell, Partner, ff Venture Capital
Hosted by Phoenix Contact OPENING FIRESIDE CHAT: "BUILDING A ROBOTIC UNICORN: Eliot Horowitz, Viam, and Oliver Mitchell, ff Venture Capital JUDGES: Jack Nehlig, Phoenix Contact; Abe Murray, Alley Robotics Ventures | AlleyCorp; Andrew Gollach, SOSV; Oliver Mitchell, ff Venture Capital; and Elizabeth Onasanya, Lockheed THE 10 FINALISTS:
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General Partner |
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Principal |
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CEO & Founder |
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Senior Investment Analyst |
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Partner |
The Latest Automation Statistics & Manufacturing Forecasts
Alex Shikany, Vice President - Membership & Business Intelligence, Association for Advancing Automation (A3)
Blake Griffin, Research Manager, Interact Analysis
Robert McElmurry, Director of Business Intelligence, Association for Advancing Automation (A3)
Get an edge with the latest data from the automation industry. This session will be broken into three 20-minute talks covering:
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Vice President - Membership & Business Intelligence |
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Research Manager |
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Director of Business Intelligence |
How Public-Private Partnerships are Preparing Today’s Companies for a Smart Future
Cynthia Hutchison, CEO, US Center of Advanced Manufacturing
Heidi Devroy, CEO, Prosper-Tech Machine & Tool LLC
Ingrid Tighe, President, Michigan Manufacturing Technology Center
Natalie Chmiko, SVP, Small Business Solutions, Michigan Economic Development Corporation
Sponsored by the Michigan Economic Development Corp. The transition to emerging and advanced technologies is redefining manufacturing from the ground floor up. By leveraging a cross-collaborative approach, Team Michigan has established partnerships through its Industry 4.0 initiative to implement, empower and prepare small and medium-sized manufacturers to successfully navigate and thrive within the changing landscape of manufacturing technology. This panel, comprised of the state’s biggest I4.0 players, will discuss the benefits and challenges of deploying and transitioning to I4.0 technologies and how state support and resources can help to ensure today’s manufacturers continue to thrive into tomorrow. |
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CEO |
CEO |
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President |
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SVP, Small Business Solutions |
A View from Wall Street – Investor and C Suite Perspectives
Joseph Giordano, Managing Director, TD Cowen
Peter Finn, Managing Director, TD Cowen
TD Cowen will provide a 2 part discussion around the investment landscape in robotics. Kicking off the presentation, Joe Giordano, Managing Director, Diversified Industrials, Automation & Robotics, will discuss how Wall Street/investors are thinking about the current trends and market dynamics that are impacting the sector. Peter Finn, Managing Director, Industrial Technology, will then speak about the challenges and opportunities facing companies operating in the sector amidst continued uncertainty for M&A and private and public capital raising and will share perspectives on anticipated activity for this year and beyond. |
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Managing Director |
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Managing Director |
How to Tackle Labor Shortages Quickly with Cobot Application Solutions
Kendra Patton, Key Account Manager Americas, Palletizing, Robotiq
Silas Robertson, SVP Sales and Marketing, Applied Automation Group
Sponsored by Robotiq Have you been struggling to find qualified workers for your production line? Join us to know how cobot application solutions can help you tackle labor shortages quickly and easily. |
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Key Account Manager Americas, Palletizing |
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SVP Sales and Marketing |
Making Graduate Engineers a Part of Your Talent Strategy
Katie Surkamer, President, 3P Mechatronics Group
The job market is tough. Finding experienced engineers is either impossible or not affordable. The good news is there is a solution. Newly graduated engineers can produce for your organization faster than you can imagine. Building your bench with a graduate engineer helps to build your business from the ground up. Recruiting college graduates has been a necessary step in building a business for generations. Identifying fresh talent with newly learned skills is important and -- with the internship and co-op experience -- these students have made them valuable employees from day one. The job market for graduate engineers is just as red-hot. But landing that “star” graduate just takes a few steps. 3P Mechatronics group has 35+ years of experience born out of Compumotor in 1986, expanded into EnginPro, and has placed over 800 graduate engineers into the industry. Learn more about the success of bringing on college engineering graduates. |
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President |
Increasing Automation Adoption in Canada
Pablo Molina, Chairman, CTO, VP of Product & Co-Founder, Avidbots
Ryan Gariepy, CTO / Co-Founder, Clearpath/OTTO Motors
Steven Green, VP Industrial Markets, Kinova Robotics
Canada has world-class robotics academic institutions -- as well as a robust startup robotics community. However, Canada lags behind in terms of the adoption of robotics - reaching only 18th out of the top 20 economies for adoption. This stifles the growth of the robotics community in Canada. There are several opportunities to increase awareness, education and growth of automation in Canada. Come listen to leaders of the Canadian Robotics Council ( a newly formed council to help Canadians benefit from robotics) discuss different ways to expand adoption, create opportunities, and kickstart the growth of automation in Canada. |
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Chairman, CTO, VP of Product & Co-Founder |
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CTO / Co-Founder |
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VP Industrial Markets |
How You Can Change the World through a Career in Automation
Robert McElmurry, Director of Business Intelligence, Association for Advancing Automation (A3)
Details to come |
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Director of Business Intelligence |