KEYNOTE SPEAKER
Brad Holmes
What does it take to create a winning culture that drives sustained success? In this keynote session, join Dan Miller, renowned sports anchor at FOX 2 Detroit and voice of the Detroit Lions, as he sits down with Brad Holmes, Executive Vice President and General Manager of the Detroit Lions. Together, they’ll explore the strategies and principles behind transforming an organization into a powerhouse, using the Lions’ inspiring resurgence as a case study.
Holmes will share insights on leadership, fostering collaboration, and developing talent—on and off the field—that are equally relevant to business leaders striving to build high-performance teams. Learn how to embrace challenges, manage transitions, and create a culture where everyone is motivated to win.
Whether you're leading a corporation, managing a team, or looking to elevate your personal leadership style, this session will leave you inspired and equipped with actionable lessons from an NFL team’s front office.
Speaker Bio
Brad Holmes is a visionary leader who has redefined organizational success through strategic talent acquisition, collaborative leadership, and a data-driven approach to team building. As Executive Vice President and General Manager of the Detroit Lions, Holmes has transformed a struggling franchise into a powerhouse through meticulous planning, innovative thinking, and a commitment to cultivating high-performance cultures.
From his beginnings as a public relations intern to becoming the first Detroit Lions executive to win the PFWA Executive of the Year award, Holmes has consistently challenged traditional paradigms and delivered exceptional results. His approach is a compelling blueprint for leadership that transcends sports, resonating with professionals across industries seeking to optimize talent and drive organizational excellence.